Brazil has cemented its place as a tourism powerhouse in 2024, welcoming a record 6.65 million foreign visitors—an impressive 12.6% increase from the previous year. The surge, credited to targeted international promotion campaigns and infrastructure investments, underscores the country’s growing appeal on the global travel stage.
According to figures from the Brazilian Tourism Authority, the majority of arrivals came from neighboring Argentina, with nearly two million visitors, followed by tourists from the United States (696,512) and Chile (651,776). São Paulo and Rio de Janeiro led as the primary entry points, highlighting their status as international gateways.
The uptick in tourism comes at a crucial time for Brazil, as the government continues efforts to position the country as a must-visit destination. From the towering Christ the Redeemer in Rio de Janeiro to the cascading Iguaçu Falls and the biodiversity-rich Amazon Rainforest, Brazil offers a staggering array of attractions.
Yet, while inbound tourism is booming, data on outbound Brazilian travelers remains sparse. Neighboring nations such as Argentina, Chile, and Uruguay have reported an increase in international visitors, suggesting that Brazilian tourists are venturing abroad in growing numbers. Economic conditions, currency fluctuations, and affordable regional travel are likely key factors influencing these trends.
Historically, top destinations for Brazilian travelers include the United States, Portugal, and France, but fluctuating exchange rates may alter preferences in 2024. For now, Brazil’s tourism industry is celebrating its record-breaking success, even as experts watch closely to see how outbound travel patterns evolve in the coming months.